I'm Dr. Andrew Hoffman, a former admissions director and officer, and I'm launching this YouTube channel to help you through the college admissions process. In this video, you will get to know me and why I'm starting this channel and website - specifically, to help parents and families through your student's college admissions journey.
Not sure where to begin with the college search process? In this video, I walk you and your family through the first steps you should take when starting to research colleges. From setting up a dedicated email to identifying your student’s priorities, you'll learn how to stay organized, make informed decisions, and reduce the stress of choosing the right college.
Thinking about visiting colleges with your high school student? Wondering when to go, what to ask, or how to make the most of your campus visits? In this video, I break down everything you need to know about college visits. We're talking all things college campus visits — why they matter, how to schedule one, what to look for, and how these visits can even impact your student’s college admissions chances through something called demonstrated interest.
Wondering how to help your high school student create a strong college list? Not sure what makes a college a “reach,” “target/match,” or “likely”? In this video, I’ll guide you step-by-step through building a well-rounded, strategic college list that sets your student up for success.
Is your student thinking about applying early to college? Wondering whether Early Decision (ED), Early Decision 2 (ED2), Early Action (EA), or Restrictive Early Action (REA) is the right move for your student? In this video, I break down the pros, cons, and critical fine print of each early admissions option—so you can make a confident, informed decision as a family.
You've probably heard about college admissions "hooks", or institutional priorities. This video explores and defines different hooks - what are they, why are they important, and how does your student get an edge in the admissions process? I'll also cover how you MIGHT be able to tell what specific institutions prioritize in the college application review.
What is demonstrated interest in the college admissions process, and why can it be so important? What are the ways in which admissions offices track interest? And how do you know if colleges care about demonstrated interest? This video explores all of these college admissions topics for you and your family.
In this video, I break down how you, as a parent, can best support your student through the college admissions process — from offering financial guidance and emotional support to encouraging independence and avoiding common pitfalls like micromanaging or projecting personal preferences. Learn how to strike the right balance between guiding and empowering your student on this college admissions important journey.
Wondering how to pay for college without breaking the bank? In this video, I explains the key components of college costs and how parents can make higher education more affordable. Learn about financial aid, scholarships, the FAFSA, CSS Profile, 529 college savings plans, and tips on the financial aid timeline. Whether you're just starting the process or deep into planning, this video gives you the essential strategies to maximize aid and minimize stress.
Thinking about hiring a private college counselor or Independent Education Consultant (IEC)? In this video, I explain what IECs do, how much they cost, what to look for when hiring one, and how to avoid common red flags. You'll also learn whether hiring an IEC is right for your family — or if you can navigate the process on your own with the right resources.
Are you a parent of a high-achieving student aiming for top colleges—but wondering how to pay for it? In this video, I break down 10+ prestigious, competitive merit scholarships that can cover full tuition, room & board, and even summer enrichment at some of the most selective colleges in the U.S.
Is your student interested in attending college in California -- but merit scholarships are essential to making it happen? In this video, I cover several merit scholarship programs at public and private colleges and universities in America's largest state (as well as the very popular need-based aid program: Cal Grant).
In this video, I cover merit scholarship opportunities at colleges and universities in Texas, including UT-Austin, Texas A&M, Texas Christian, Southern Methodist and others.
Interested in merit scholarships across the state of Florida? Confused about Bright Futures? In this video, I cover some of the most generous merit scholarships at Florida's public and private colleges.
Wondering about merit scholarships at New York University, Fordham, Syracuse, and the University of Rochester? What about Stony Brook, Binghamton and other SUNY/CUNY schools? I cover all of these and several other private and public colleges and universities in New York City and upstate, plus New York's statewide need-based aid programs.
Common App is officially open! Here's your comprehensive walkthrough - the first in a series of videos to get your student across the finish line and applying to college.
Common App is officially open! Here's the second video in your comprehensive walkthrough - covering the education and testing sections.
Common App is officially open! Here's the third video in your comprehensive walkthrough - covering the extra-curricular activities, personal essay, and additional information.
Common App is officially open! Here's the fourth and final video in your comprehensive walkthrough - covering courses, recommendations, and supplements.
Hey, teachers! Here's a video for you - what do admissions officers expect to see in letters of recommendation? What should you avoid? And how does all of this logistically work?
Are you an international student (or parent of an international student), and you're not sure where to begin the U.S. university admissions process? Check this video out.
Struggling with your college supplements? Confused about their purpose or what you're supposed to write? This video should get you started. If you'd like me to review your supplements (and the rest of your application), sign up for an Application Review session here: https://www.askdrhoffman.com/application-review
You've worked extensively on building your balanced college list, identified some early options, and worked hard on your application. So, do you just... you know.. submit the application and hope for the best? Before doing so, watch this video and make sure you check all of these boxes before the confetti flies.
Signing up for a college admissions interview? What in the world do they even ask? This video covers everything you need to know about admissions interviews. And if you want one-on-one prep by a former director of admissions, contact me at andrew@askdrhoffman.com
Ever wonder what happens after you hit “submit” on your college application? 🤔 In this video, I take you inside a mock Ivy League-style admissions committee, revealing exactly how admissions officers debate, vote, and make those impossible decisions.
Watch as three outstanding Early Decision applicants are discussed, debated, and voted on — just like at top colleges across the country. You’ll see the tough tradeoffs, institutional priorities, and human side of every decision.
College admissions applications deadlines are here - but what do they actually mean? Will your application be thrown out if you're a minute late? And what about all of the school documents - like your transcript and letters of recommendation? I'll go over all of the behind-the-scenes information about college admissions deadlines.
You're a senior. Maybe you submitted an early application.. maybe you're still working on regular decision apps. In any case, your senior grades will be sent by your colleges sometime soon - so how do admissions officers evaluate grades? What if you have to explain a dip in grades? I cover all of this here.
Standing out among 50,000 other applicants in a highly selective college admissions is incredibly difficult. But trust me: follow this advice and complete these ten things before submitting your application, and you'll be in a much better position for Regular Decision admission. And if you need a bit more help, get in touch with me: https://www.askdrhoffman.com/get-started
Ever wonder how college admissions officers actually read your application? In this video, I take you inside a mock version of the real application-reading software used by colleges every day. As a former Director of Admissions at Swarthmore and an admissions officer at Vanderbilt, I’ve spent two decades reading tens of thousands of applications in these exact digital readers—so today I’m giving you the closest thing to sitting in the reader’s chair.
Curious what admissions officers are doing in early December—right before Early Decision and Early Action results are released? As a former Director of Admissions at Swarthmore and an admissions officer at Vanderbilt, I’ve spent over two decades reading applications and sitting in committee rooms. In this video, I take you behind the scenes of the first week of December, one of the most important and busiest weeks in selective college admissions.
So, how do colleges actually read your admissions application? Many selective universities now use a method called Committee-Based Evaluation (CBE) — a two-reader, 8ish-minute review system designed to handle rising applications without sacrificing holistic review.
Denied early decision or early action? This video breaks down what to do after a college denial—ED rejection, EA rejection, ED2 strategy, regular decision tips, and expert advice from a former admissions director at the nation's most selective colleges and universities. If you were denied from your top-choice college, this video will help you redirect, rebuild your strategy, and finish the Regular Decision process strong.
Deferred early decision or early action? This video explains what college deferral means, why students get deferred, and what to do next—from a former Director of Admissions. Learn how to improve your chances. From why colleges defer students to the exact steps you should take—LOCI, demonstrated interest, midyear grades, and strategy—this is your full roadmap.
Before you submit your Regular Decision college applications, watch this final Common App checklist from a former admissions director. Avoid red flags, mistakes, and last-minute errors. And if you need last-minute help and an expert to review your application BEFORE submitting it, sign up for my Application Review service: https://www.askdrhoffman.com/application-review
Thinking about transferring colleges? In this video, I explain how the college transfer process really works, especially at highly selective colleges and universities. I spent the last two decades as an admissions officer at Swarthmore and Vanderbilt - and I have advice for you. Whether you’re a current college student, a high school student planning ahead, or a parent supporting the process, this video breaks it all down.
What optional materials actually help in college admissions—and which ones are a waste of time? In this video, I break down the college admissions extras seniors can submit right now. Learn how admissions officers actually use these materials at selective colleges, when they can help, when they don’t matter, and when they can hurt.
Are summer programs worth it for college admissions? In this video, I explain how college admissions officers actually evaluate summer programs for high school juniors. You’ll learn: 👉Whether summer programs help in college admissions 👉How to identify selective, meaningful programs 👉Which pay-to-play programs to avoid 👉Why doing a program at your dream college usually doesn’t help 👉How to choose experiences that show depth and intellectual curiosity
Do SAT and ACT scores still matter in college admissions? In this video, I explain how standardized testing is actually used at highly selective colleges, what test-optional really means, how COVID changed admissions, and how students should decide whether or not to submit scores.
Out-of-state public colleges and universities can cost two to three times more than in-state options — but why? I explain how in-state vs out-of-state tuition works, why public universities charge more for non-residents, how this differs from private colleges, and how families should think strategically about college costs and fit.
College access organizations—also called community-based organizations—help low-income and first-generation students navigate college admissions and financial aid for free. As a former Director of Admissions, I explain what these organizations do, why selective colleges value them, and how students can find and apply to programs that provide expert college guidance at no cost.
What are admissions officers doing right now during Regular Decision season? I take you behind the scenes of selective college admissions offices as Regular Decision reading wraps up and committee preparation begins. Learn how admissions officers review mid-year grades, clean up school reports, prepare hundreds of files for committee, analyze geographic and CBO pipelines, and finalize interview and arts portfolio evaluations before decisions are released.
Do you need counseling for college admissions? Should you hire a college admissions consultant? In this video, I explain when families might benefit from support and provide a full overview of my services at AskDrHoffman.com.
Class shaping in college admissions, the selective college admissions process, and how colleges build a freshman class — this video explains how elite colleges finalize admissions decisions after committee. In this deep dive, I break down the final phase of highly selective universities admissions and show how admissions committee decisions are adjusted through college enrollment modeling, financial aid projections, and admissions data modeling.
Financial aid award letters can be confusing. In this video, I explain how to read a financial aid letter, understand grants, loans, and the true cost of college. Many families receive their financial aid package and assume the numbers are straightforward — but colleges present aid in very different ways. Understanding what’s actually being offered can make a huge difference in how you compare colleges and make your final decision.
College admissions decisions from highly selective colleges are coming soon, and many families will face rejection from Ivy League and elite universities. In this video, I explain why amazing students get denied and how parents can help their student navigate disappointment.
Can you appeal a college rejection or ask a college to reconsider your admissions decision? In this video, I explain how college appeals work and how financial aid appeals can help families receive more aid.
Waitlisted? Learn what the college waitlist really means, how college waitlists work, and what to do if you are waitlisted at a selective college or Ivy League school.